Caltex and Tomica

We create ads as small as the well-loved toys themselves. To make Singapore look, we launched the tiniest Caltex campaign ever with a series of miniature posters.

We put up the mini ads within the Tomica toys themselves and let the promotion speak for itself. On social, we asked car and toy lovers alike to find them. And find them they all did, proving that big things can come in small packages.