Red Marx Beer campaign

RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. 

To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology. 

 
 
 

My Role: Art Direction
Agency: Binder
Client: Armazém da Utopia
CCO: Marcos Apóstolo
Senior Art Diretor: Marcelo Andrade
Photography: Rudy Huhold
Digital Art: Raphael FS

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