To reinforce equal pleasure as an important part of sexual wellness amongst gamers, we developed Durex Foreplay

Enlisting a team of gamers and a renowned sex expert to identify controller movements that can enhance the gaming experience as well as be replicated around the endogenous areas (such as the clitoris and prostate). The tutorials were crafted for all genders and are designed to give gamers an advantage in both gaming and the bedroom.

Creative Partner: Joji Jacob, Khalid Osman, Lester Lee
Executive Creative Director: Guilherme Machado
Creative Group Head and Art direction: Marcos Becker
Art Director: Sanny
Copywriter: Daniel

Previous
Previous

WHERE DESIGN MEETS _RioDesign_

Next
Next

THE AMERICAN DREAM _Armazem_