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Visual Identity Vespa SAE
Vespa is all about living the spontaneous life in the most playful but classy manner, To follow your instincts, To follow your gut, Think less, feel more, Do immediately, Never be afraid to try new things, Never stop asking ‘what if’, Never stop discovering. Sounds exciting, But when was the last time you lived spontaneously?
The world needs to be poked
or tickled once in a while
To bring out that inner-child
that’s still in us
We need an iconic catalyst.
Something to remind us
To leave our adult minds behind.
To live through our hearts.
To Live More Vespa
Agency: VMLY&R Singapore
CCO: Valerie Madson
Senior Art Director: Marcos Becker