
Red Marx Beer campaign
RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer.
To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.












My Role: Art Direction
Agency: Binder
Client: Armazém da Utopia
CCO: Marcos Apóstolo
Senior Art Diretor: Marcelo Andrade
Photography: Rudy Huhold
Digital Art: Raphael FS