Better, Better, and Better

DHL announces they’ve added great shipping rates to their world leading logistics and delivery services in in a fun retail campaign created by Horizon FCB Dubai.

The hero film shows a frustrated fashion designer receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service. 

Horizon FCB Dubai creative director Colin Smith said, “Just when you thought DHL couldn’t get any better, they go and add great shipping rates to their deliveries. 

The aim of the spot was to resonate with the many young entrepreneurs in the MENA region and show them that DHL can help them on their journey. Whatever that may be.”